It all began in 1993, when two entrepreneurial friends, Laurent Vignelles and Paul Herrera, decided to open a pilot store together—spanning 500 m²—in Orléans.

1994: To expand nationwide, they established a mail-order company in late 1993 and launched the first catalog specializing in the carp and coarse fishing segment.

• 1996: Opening of stores in Niort and Bordeaux-Artigues.
• 1997: Opening of stores in Limoges, Metz, Coignières, and Clermont-Ferrand.
• 1998: Opening of stores in Angers, Angoulême, Nancy, Montbéliard, and Lille.
• 1999: Opening of stores in Toulouse, Dijon, Mérignac, Mulhouse, and Poitiers.
• 2001: Opening of stores in Paris-Bercy Village, Bourg-en-Bresse, and Béthune.
• 2002: Opening of stores in Montpellier and Livry-Gargan.
• 2004: Opening of the Lyon store
• 2006: Opening of the Bourg-lès-Valence store
• 2009: Opening of the Auxerre store
• 2011: Opening of the Tours and La Chapelle-Saint-Aubin stores
• 2012: Opening of the Rouen, Beaucouzé, Chambray, Nevers, Chalon-sur-Saône, Châteauroux, Strasbourg, and Brive stores.
• 2013: Opening of the Avignon and Nantes stores.
• 2015: Opening of the Saint-Étienne store.
• 2016: Opening of the Grenoble, Portet-sur-Garonne, and Reims stores.
• 2017: Opening of the La Roche-sur-Yon, Bourges, Mâcon, and Villeneuve-d'Ascq stores.
• 2019: Opening of the Cergy store.
• 2021: Opening of the Saint-Maur store.
• 2022: Opening of the Amiens and Semécourt stores.
• 2023: Opening of the Cambrai-Proville, Saint-Jean-de-Védas, and Nogent-sur-Oise stores

The company today

It is also

A store built on passion
Fishing is a highly specialized pastime, and the diverse ways it is practiced naturally led to organizing stores by fishing style and creating eight distinct departments to ensure a smooth customer journey.

A unique retail concept
The unique retail concept behind Pacific Pêche stores was naturally built around specific fishing passions—Carp, Coarse, Predator, Sea, Fly, Trout, and Catfish—as well as Boating.

For each passion, flagship products are showcased in a way that allows customers to appreciate their technical features in a real-world context: soft lures "swim" in a demonstration tank, electronic bite alarms can be activated, display rods can be handled, and line-spooled reels can be tested.

A wide range of products and brands
Compared to traditional retail, the Pacific Pêche product range is highly diverse, notably because it offers a vast number of products—often exclusive—that are not found in standard retail assortments. PACIFIC PÊCHE offers products from top brands—many of them prestigious—for which it has secured exclusive distribution rights in France.
PACIFIC PÊCHE plans to expand its operations by opening additional company-owned or franchised stores over the coming years.

Legal Information:
Pacific Pêche is a brand of AFL Pêche, a simplified joint-stock company (SAS) with a share capital of €680,000.
Registered Office: 29 Allée Jean Monnet, 34430 Saint-Jean-de-Védas.
SIRET: 887 763 993 00011 | Montpellier Trade and Companies Register (RCS): 887 763 993